Magdalena Sapkowska, Senior Product Designer

About Me

I believe great product design starts with asking the right question before reaching for a solution. I take a step back to understand what's really driving user behavior, where the value gap is, and what the problem actually is, not just what it looks like on the surface. Complexity doesn't intimidate me; it's where I do my best work.

I'm motivated by impact that's visible and measurable. When my work makes a system clearer, an experience more intuitive, or a product decision easier to make, that's what success looks like to me.

Outside of work, you'll usually find me lost in a fantasy novel, digging through record shops to grow my vinyl collection, or hunting down the next great coffee spot or neighbourhood restaurant in Berlin.

What I bring to a team

Six principles that guide how I work.

Problem Framing

I question assumptions early and reframe around root causes, not symptoms. On a recent app onboarding project, shifting the focus from login friction to perceived value resulted in a 40% increase in logged-in iOS users within three weeks of release.

Systems Thinking

I naturally design for scale and coherence, prioritizing solutions that work across platforms, brands, and use cases rather than isolated fixes.

End-to-End Ownership

From user research and concept exploration through high-fidelity design, prototyping, and post-launch analysis.

Data-Informed Mindset

I design experiments, define success metrics, and use A/B testing to validate decisions.

Cross-functional Collaboration

I partner closely with product managers, engineers, data analysts, and stakeholders, and I advocate for long-term product direction even under delivery pressure.

A Bias Toward Honesty

I share what didn't work just as readily as what did, because that's where the best learning happens.

What colleagues say

She asks the right questions when things are unclear, challenges assumptions when needed, and consistently keeps the user at the centre of the conversation. Her work actually became a benchmark for how I believe design files should be structured, and I've often referred other designers to her work as an example.

Daan

Lead Product Manager

Magda is a masterful presenter and storyteller - she has a way of making ideas truly stick. Her work is always deeply thought through: she understands the problem, explores different solutions, and makes informed decisions based on facts and insights before testing and bringing the best options to life.

Ann-Christine

Team Lead UX Research

We collaborated closely on a complex project like the One Marketplace homepage, which involved multiple stakeholder dependencies, significant ambiguity and required attention to detail throughout delivery. I especially valued her ability to bring clarity to complex problems, collaborate openly across product and engineering and turn ideas and feedback into thoughtful, intuitive experiences.

Marija

Product Manager

She works closely with everyone in the team to understand product needs and find practical solutions through clear, simple and user-focused designs. Her collaborative approach has made product discussions smoother and more effective.

Marcelo

Software Engineering Manager

I love your presentations at our All-Hands, and your Figma Make talk was fantastic as well. You always speak so clearly, structured, to the point, and entertaining.

Anja

Content Designer

Thank you for your excellent UX review of the favorites page redesign implementation! I like how you highlighted changes side-by-side with the existing design. It opened up a clear dialogue between designer and developers to ensure we deliver a perfect final product.

Christine

Developer

Tools & Software

FigmaAdobe CCMiroConfluenceLovableCursorCodexv0Claude CodeWordPress

Competencies

User ExperienceMobile & Web DesignDesign SystemsPrototypingWireframingUser Research & TestingAI-assisted Design & Prototyping

Experience

Senior Product Designer

Oct 2026 – Present

Formel Skin & Voy

Health tech across two brands: growing the user base of Formel Skin, an online dermatology clinic (web), and launching Voy weight loss in Germany by adapting features from the UK brand (app and web).

Product Designer

Aug 2024 – Sep 2026

AutoScout24

Growth and engagement on Europe's largest car marketplace: +40% logged-in iOS users, login rate up from 17% to 32% and +5.5% enquiries, across iOS, Android and web.

Senior Product Designer

Feb 2024 – Jul 2024

Atolls

Engagement and loyalty features, including the Creator Program, for Pepper, mydealz and hotukdeals, some of the world's largest deal-sharing communities, with 25M+ monthly users across 12 countries.

Product Designer

Aug 2022 – Feb 2024

Marley Spoon

Mobile and web for Marley Spoon and Dinnerly: native referrals with 7.5x the engagement of desktop, and a colour palette cut from 127 to 31 shades.

UX UI Designer

Jul 2018 – Jul 2022

Friendsurance

Insurance management web apps, including bespoke tools for Deutsche Bank and Volksbank, balancing regulatory requirements with usability. Ran design sprints and user interviews in German.

Visual Designer

Apr 2016 – Jun 2018

HUMANOO

Visual identity for a health management app: landing pages, newsletters, presentations and print collateral.

Visual Designer

Jan 2015 – Jan 2016

Tyszkiewicz Nieruchomości

Visual design for blogs, landing pages, newsletters and print, alongside content marketing, copywriting and social media.

Earlier: owner and event planner at RockOut Pub (2011–2015), journalist at Dziennik Bałtycki (2009–2011).

Education & Certifications

AI Coding Bootcamp

Jun 2026

Memorisely

AI-Powered Prototyping for Designers and PMs

Oct 2025

PUSH UX

12-week Cross-functional UX Design Course

Nov 2021 – Feb 2022

Growth Tribe

Master's Degree in Communication and Journalism

2006 – 2011

University of Gdansk

Photography & Graphic Design Diploma

2004 – 2006

Fotomedia School of Photography

Let's connect

Open to new opportunities and conversations.

Get in touch