MagdalenaSapkowska
I'm a Senior Product Designer based in Berlin with 10+ years in design and 8+ in digital product design. I focus on growth and engagement across iOS, Android and web, and on complex problems that need shaping before any solution.
Selected Projects
End-to-end case studies across growth, engagement, and product strategy.
Additional Work
More projects worth knowing about.
Atolls (Pepper, mydealz, hotukdeals)
Creator Program
Gave the community's top posters a way to earn ad revenue from their deals, live today across iOS, Android and web.
Marley Spoon
Native Referral Flow
Brought referrals into the iOS and Android apps: over 70% of all referrals moved to mobile, with engagement about 7.5x higher than desktop.
Marley Spoon
Web Homepage Redesign
Turned a bloated, inconsistent order page into a clean conversion surface. Built the stakeholder case and delivered via A/B test.
Marley Spoon
Design System Color Unification
Slashed Marley Spoon's web palette from 127 to 31 colours and Dinnerly's from 114 to 27, establishing one token system across two brands.
Marley Spoon
Skip & Churn Deflection
Found out why subscribers skipped and cancelled, then gave them a middle ground: 2% of users about to cancel reduced their order frequency instead.
Friendsurance / Deutsche Bank
Insurance Manager Dashboard
Redesigned the Deutsche Bank insurance dashboard for higher Add Insurance conversion, and reshaped the insurance needs analysis results around a clear score.
Workshops & Talks
I run sessions that help designers grow beyond the canvas: prototyping with AI, understanding code, and presenting their work with confidence.
My work is password protected
Enter the password to view case studies and workshops.